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MARKETING, PROMOTION AND INDUSTRIAL ADVERTISING.
HOW TO ADVERTISE IN THE INDUSTRY? |
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Contents 1. What is Industrial Marketing? Definition of Industrial Marketing 2. What is Industrial Promotion? Definition of Industrial Promotion 3. What is Industrial Advertising or Advertising for the Industry? Definition of Industrial Advertising 4. What is Internet Advertising? Definition of Internet Advertising 5. What is an Industrial Site? 6. How can I advertise to the industry and what should be in industrial advertisements? 7. What is an Industrial Directory? 8. What is Marketizer.com? Why is it the ideal Industrial Site for industrial advertising and promotion? 9. What Industrial Advertising Tools are offerred by Marketizer.com? 10. What can I find on the Industrial Business Site Marketizer.com? 11. I am interested in learning about my options for advertising, I am looking for customers in the industry 12. I am interested in offering my products to industry customers and in accessing the thousands of Business Opportunities generated by the Marketizer.com Portal EVERY DAY |
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1. What is Industrial Marketing? Definition of Industrial Marketing
Let's start by defining \"Marketing\". There are several definitions of Marketing. At [dominio].com, we prefer the definition of Marketing that is provided by the American Marketing Association: Marketing is a group of processes to create, communicate and deliver value to customers and to manage relationships with them. [dominio].com proposes a corresponding definition for Industrial Marketing. Industrial Marketing is a group of processes to create, communicate and deliver value to customers in the industry, and manage relationships with them. If you would like help developing a marketing or industrial advertising plan for your company, please contact us |
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2. What is Industrial Promotion? Definition of Industrial Promotion
We have all heard about the \"Four P's of the Marketing Mix\": Price, Product, Place and Promotion. (In services marketing, a fifth \"P\" is included for People, or Human Resources, who make the customer's experience special when consuming a service.) Promotion, the fourth element of the marketing mix, can be defined as the necessary activities to communicate the benefits of the product or service that you want to sell, in order to convince potential customers to make a purchase. Industrial Promotion, therefore, is a series of activities necessary to communicate the benefits of an industrial product or service and convince potential customers to make a purchase. If you would like help developing an industrial promotion plan for your company, please contact us . |
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3. What is Industrial Advertising or Advertising for the Industry? Definition of Industrial Advertising
Advertising is a form of promotion that is typically a paid message, directed towards a target market for the purpose of promoting a company or product. Industrial Advertising is therefore a paid message sent to the industrial market with the purpose of promoting an industrial company or product. If you would like help developing an industrial promotion or advertising plan for your company, please contact us . |
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4. What is Internet Advertising? Definition of Internet Advertising
As the name implies, Internet Advertising includes those messages communicated through the diverse options offered on the internet for the promotion of products, services or companies. Internet Advertising can be used alone, or combined with other media, taking advantage of the interactivity features that make the internet so powerful for business. Some of the most common Internet Advertising models are: banners (e.g., display, text, search related, etc.); membership sites; news releases; product launches; images, etc., placed in email announcements and on websites; audio ads in podcasts; videos posted on the internet; advertisements in search results (both within and apart from the text); blogs; etc. Internet advertising and related tools are still relatively new, but have evolved rapidly with very interesting, flexible options, and require a genuine understanding of what the advertiser wants to accomplish. If you would like to advertise on a professional site that can help you achieve excellent results, please contact us. |
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5. What is an Industrial Site?
Electronic or printed media regularly communicate to their users, or to the general public, third party information in a mass-market, target market, or specialized way. In an industrial site, as the name suggests, communications with relevant information are directed to the industry; it is important to distinguish a legitimate industrial information site from those that are simply online catalogs. If you would like to promote or advertise your company on an industrial site, or if you are looking for customers in the industry, please contact us. |
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6. How can I advertise to the industry and what should be in industrial advertisements? In contrast with the advertising with which we are most familiar (e.g., radio or television), industrial advertising should consider the unique needs of industrial customers. Industrial advertising should attract the attention of potential customers with clear and simple messages, focused on the benefits to the customer, and should be directed to industrial executives in the most effective way. Advertising an industrial product using a means such as television is like trying to \"kill a fly with a cannon\": it has a high probability of failure and at the same time is very expensive, or at the least, a great waste of resources. Therefore, with industrial advertising, we must find the best way to reach the target market while achieving an appropriate cost/benefit ratio. Further, we emphasize that messages focus on the benefits of a product or service. Too often advertisements focus on the features of a product or service, and although these are important, to be effective an advertising message must place greater emphasis on the benefits to the customer. There are a variety of ways to advertise to the industry, and some key factors to consider when choosing where to advertise include:
Advertising on a given site to a specific target market requires committment from both the advertiser and the site. The advertiser not only purchases advertising, but also commits to professionally follow through on the business opportunities it generates, and to take responsibility for providing sufficient strategic information regarding the product or service, including its competitiveness with other products, so that the site can share this information with its readers and users. Likewise, the site must offer alternatives or services that enhance the product or service being advertised. A specific strategy for each product or service is needed to ensure acceptable results. The site must be sincere and responsible to the advertiser regarding the tools used to promote the advertiser's products; it is better to be realistic about potential results and lose a customer than to mislead them by promising something that is not going to happen. Common problems with the advertiser: material or information is not delivered in a timely manner; business opportunities generated by the advertising are not pursued, or those responsible for them are not adequately supervised; there is not enough product available; there is not a sufficient commercial strategy for, or competitiveness of, the products being offered; the advertiser is not qualified to enter new markets; etc. Common problems with the site: the vendor of the advertising is not a true advisor or consultant who understands the advertiser's goals, and the nature of its products or services, and does not offer an appropriate advertising solution; the site does not adequately manage the advertising portfolio it offers, and is not certain that products offered to prospective customers are effective; the site does not focus on the advertiser's target market, making it very difficult or almost impossible to achieve an acceptable outcome, and this is not communicated before the advertising is purchased. If you would like to advertise to the industry on a professional site that understands its role in advertising and how to help you achieve excellent results, please contact us. | |||
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7. What is an Industrial Directory?
An Industrial Directory (or Catalog) is a summary or list of companies which sell products, equipment or services to the Industry; it can be used as a quick reference guide to find potential suppliers or business partners. An industrial directory usually includes addresses, phone numbers, products and service, and contact information for industrial companies. There are many companies listed in an industrial directory who want to promote their products or sell to the Industry. Industrial Directories and Catalogs were originally printed in paper, but most have now migrated to online Industrial Company directories that are sold to the Industry. If you would like to advertise in the most important online Directory for Industrial Companies in Latin America, and search for industrial customers, please contact us. |
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8. What is Marketizer.com? Why is it the ideal Industrial Site for industrial advertising and promotion? Marketizer.com is the leading Industrial Business Site in Latin America. Founded just ten years ago, it has become the most successful industrial site in the region, with more than three million visits and tens of thousands of business opportunities generated EVERY MONTH. Learn more about Marketizer.com |
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9. What Industrial Advertising Tools are offerred by Marketizer.com? Marketizer.com offers a series of advertising and promotion tools to the industry which offer a variety of ways to obtain commercial business opportunities. Some of the objectives that industrial companies can attain with these tools are:
If you would like help developing an industrial advertising or promotion plan that will enable you to expand your business opportunities and increase sales, please contact us . |
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10. What can I find on the Industrial Business Site Marketizer.com?
Tools
Community
Information
I am interested in knowing my advertising options, I am looking for customers in the industry I am interested in offering my products to industry customers and accessing the thousands of Business Opportunities generated in [dominio.com] EVERY DAY I am interested in browsing and getting to know the Site better I am interested in accessing your Business Center |
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Thank you for visiting us The Marketizer.com Team |
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07-Sep-2010 | |
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Mexico Main Office : Mexico, United States, Canada, Spain, Central America, The Caribbean, Rest of the World.
Av. Insurgentes Sur 553 - 7o Piso, Col. Escandón. 11800 México City D.F.
Andes Region Community Office: Colombia, Venezuela, Peru, Ecuador, Bolivia. MERCOSUR Office: Argentina, Chile, Brazil, Paraguay, Uruguay.
Copyright © 2000 - 2010 Use Policies Report errors to Marketizer.com
