
The North American business of Optics Balzers is developing briskly. This provider of innovative optical coatings and components is therefore intensifying its sales activities in North America. Brian Sjogren, a specialist with vast experience in the photonics industry, has now joined the sales team to support it and – together with Steffen Capello, Sales Manager North America – forge ahead with expanding the local market.
Dirk von Frajer, Director of Marketing & Sales, has confidence in the development of the North American market. «We have identified a large growth potential for Optics Balzers in North America and will do everything we can to further reinforce our market position. We are therefore strengthening our sales organization in North America». The Liechtenstein-based high-tech company is thus systematically continuing to execute its global growth strategy.
