Alliance Data acquires Equifax sub
Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has completed its previously announced acquisition of the Direct Marketing Services (DMS) division of Equifax, Inc. for $117 million in cash.
Equifax's DMS division provides proprietary data-driven, integrated marketing solutions through two complementary offerings: database marketing and hosting, and data services including U.S. consumer demographic information. Equifax's DMS division has approximately 200 full-time employees and will be integrated into the Company's Epsilon business under its Epsilon Targeting and Marketing Technology groups.
The transaction is expected to have no impact on earnings for the remainder of 2010 and be accretive thereafter. The transaction fits squarely within Alliance Data's strategy of seeking strategic acquisitions that enhance core capabilities and strengthen its competitive advantage.
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